Le Beaujolais Nouveau Est Arrivé! 🍷🎉

"Beaujolais, with its youthful flair,

A lively sip, beyond compare.

From Gamay grapes, a crimson stream,

A joyful wine, a vivid dream."

What special day takes place on the third Thursday of November, kicking off with festivities and enjoyment worldwide? It's Beaujolais Day!

Beaujolais Day is an annual celebration marking the release of Beaujolais Nouveau, the young, fruity, festive red wine from the Beaujolais region of France. 🍷🎉

Why It’s Celebrated

Beaujolais Nouveau is a wine made from Gamay grapes, harvested just weeks before its release. The tradition started as a marketing strategy in the 1950s to promote the Beaujolais region, and it quickly became a global phenomenon. The idea was to drink the wine while it was fresh and vibrant, turning its release into a festive event.

Traditions and Events

Tastings and Parties: Wineries, wine shops, and restaurants host tastings, pairing the wine with traditional French foods.
Festivals in France: The Beaujolais region, particularly Lyon and surrounding villages, hosts parades, music, and fireworks.
Global Cheers: The wine’s release is celebrated in cities worldwide, with fans toasting to the “first wine of the season.”

The wine itself is light -- bright red berries, a splash of bubblegum, and a wink of banana -- and it's easy to drink.

Consider it a symbol of celebration and conviviality, making Beaujolais Day a fun way to usher in the holiday season.

Wondering what to pair it with? How about a charcuterie board, a Thanksgiving turkey, or a brick oven pizza?

This light, easy-going wine is your new best friend at any feast.

But be quick—its vibrant charm is like a spring fling; it fades by the time the flowers bloom.

Santé! 🍇✨